Tobacco Road Sports Radio announces deal to broadcast Titans varsity girls and boys home games, holiday tournament and state playoff action from Kernersville
Tobacco Road Sports Radio is expanding its high school sports coverage across the Piedmont Triad with the addition of Triad Baptist Christian Academy basketball for the 2026-27 school year.
The network will broadcast Triad Baptist’s varsity girls and varsity boys home basketball games from Kernersville, North Carolina, giving Titans fans another way to follow the programs throughout the season.
The partnership adds Triad Baptist to Tobacco Road Sports Radio’s growing network of high school athletics coverage in the Triad. The network has also provided broadcasts and programming featuring Grimsley, East Forsyth, Mount Tabor, Glenn and other schools throughout the region since 2021. Currently, Tobacco Road Sports Radio is the largest provider of Live Sports Broadcasts in the Triad with multiple networks and coverage from High School Sports, Charlotte Hornets Radio Network, College Football and live sports podcast shows during the week
Triad Baptist’s first home basketball broadcast is scheduled for November 8, 2026. Games will be available through TobaccoRoadSportsRadio.com (Audio stream) and the Triad Baptist NFHS Network (Video).
The broadcasts will spotlight both Titans varsity programs while providing players, coaches, families and supporters with professional coverage throughout the season.
Quote from Triad Baptist Athletic Director Joe McCormick
“The Titans of Triad Baptist Christian Academy are excited to partner with Tobacco Road Sports Radio to help continue the growth of our athletic department. As the academy enters their 21st year in existence being able to highlight our basketball programs with Tobacco Road will continue that expansion and we thank them for helping us do so,” said Titans Athletic Director Joe McCormick.
The partnership will extend beyond the Titans’ regular-season home schedule.
Tobacco Road Sports Radio will operate a Christmas basketball tournament at Triad Baptist on December 28 and 29, 2026. The two-day event will provide additional exposure for participating programs while creating a holiday basketball showcase for fans in Kernersville and throughout the Triad.
The network will also broadcast the North Carolina Christian School Association state basketball playoffs live from campus from February 18 through February 20, 2027.
Coverage of the state playoffs will bring postseason basketball to a wider audience and showcase some of the top Christian school programs and student-athletes from across North Carolina.
Quote from Tobacco Road Sports Radio Owner Desmond Johnson
“We are very pleased to announce the addition of Triad Baptist Titans Basketball to our growing roster of Live Sports Broadcasts. We are proud to be the largest provider of Sports and Sports coverage in the Triad and we will continue to strive to provide quality sports talk, sports broadcasts and more for the Triad region. I’ve known Joe McCormick awhile now and we thank him for trusting us to shine a light on Triad Baptist Titans Basketball“, said Desmond Johnson, Owner of Tobacco Road Sports Radio. ”
In addition to live game coverage, Triad Baptist will launch a weekly coaches video podcast produced by Tobacco Road Sports Radio.
The program will feature Titans coaches discussing recent games, upcoming opponents, team development, student-athlete performances and other news from inside the Triad Baptist athletic program. Episodes will be available on the Tobacco Road Sports Radio YouTube channel.
The weekly show will give supporters an inside look at the Titans while allowing coaches to tell the stories of their teams and student-athletes beyond the final score.
The addition of Triad Baptist continues Tobacco Road Sports Radio’s commitment to covering local high school athletics and creating professional broadcast opportunities for schools throughout the Piedmont Triad.
By combining live radio broadcasts, NFHS video coverage, tournament programming, postseason action and weekly digital content, the partnership will provide Triad Baptist basketball with a comprehensive media platform during the 2026-27 season.
The Titans’ first home broadcast is scheduled for November 8, 2026, from Triad Baptist Christian Academy in Kernersville.
Fans can listen to the action at TobaccoRoadSportsRadio.com and watch through the Triad Baptist NFHS Video Network. Weekly coaches podcast episodes will be available on the Tobacco Road Sports Radio YouTube channel.
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