Auto Racing

No more chicken and biscuits. NASCAR’s Southern 500 lands new partnership with Cook Out.

by
SportsCarolinaMonthly
August 19, 2020

CHARLOTTE, N.C. — Fans returning to Darlington for NASCAR’s first playoff race Sept. 6 will see new signage. The track and Cook Out secured a partnership deal that makes the North Carolina-based restaurant chain the official quick service restaurant of Darlington Raceway.Charlotte’s Bojangles previously had a long-term entitlement deal with the South Carolina track, which included two-way promotion for the raceway and the restaurant at each location, but Bojangles did not renew its title sponsorship for this year’s Southern 500.The partnership gives Thomasville-based Cook Out exclusive promoti…

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No more chicken and biscuits. NASCAR’s Southern 500 lands new partnership with Cook Out.

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SportsCarolina Monthly

No more chicken and biscuits. NASCAR’s Southern 500 lands new partnership with Cook Out.

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