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Kanye West inks Yeezy deal with Gap, whose shares surge

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SportsCarolinaMonthly
June 27, 2020

New York (AFP) – The struggling Gap brand has inked a deal with the mercurial Kanye West to produce a new line marrying its American clothing classics with the rapper’s Yeezy designs.The retailer Gap Inc and West’s Yeezy will introduce “Yeezy Gap” in the first half of 2021, the companies said Friday.Gap — which posted hundreds of millions in losses in 2020’s first quarter and has flailed in recent years — saw its shares surge upon news of the partnership with one of entertainment’s most bankable celebrities.After gaining as much as 42 percent, Gap closed on the New York Stock Exchange Friday…

Related TopicsGap Kanye West Pop Culture Yeezy

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