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Disney, ESPN winning big on $3 billion SEC TV contract

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When Disney announced its $3 billion, 10-year TV deal with the Southeastern Conference in December 2020, the 12-team College Football Playoff did not exist and Texas and Oklahoma were not in the league. Even then, ESPN agreed to pay the SEC $300 million annually for the TV rights, a significant increase from the $55 million CBS was paying. Nearly four years after that TV contract was signed, the SEC and ESPN are seeing a major payoff. Despite the Big Ten landing a seven-year, $8 billion media deal with CBS, NBC and Fox, it is the SEC that is seeing a rise in TV viewership numbers. That $300 mi…

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