Bleav Podcast Network and Tobacco Road Sports Radio Announce the Launch of “Bleav’ in Heels Hoops” — A New Weekly Podcast Uniting Tar Heel Nation Through Authentic Voices and Championship-Caliber Storytelling
North Carolina – November 8, 2025 — As the University of North Carolina Tar Heels embark on another highly anticipated basketball season, three distinct voices from across Tar Heel Nation are joining forces to create something the fanbase has been craving: a weekly home for authentic, unfiltered conversation about Carolina basketball. Bleav Podcast Network, B Daht, and Tobacco Road Sports Radio proudly announce the debut of Heels Hoops, premiering Saturday, November 8, 2025, at 10:30 a.m. EST on all major podcast platforms, including Apple Podcasts, Spotify, and YouTube.
***Link for first show: https://sportscarolinamonthly.com/podcast-bleav-in-heels-hoops-season-2-ep-1-sat-nov-8th-2025/
The show represents a powerful convergence of independent sports media, grassroots fandom, and elite basketball expertise — bringing together audiences from social media, radio, and live game-day culture into one weekly destination. In an era where fans demand more direct access and authentic perspectives beyond traditional sports coverage, Bleav in Heels Hoops delivers exactly that: insider analysis, player stories, and the passion that makes Carolina basketball a year-round obsession.
A Dynamic Trio Built for Tar Heel Nation
The show unites three hosts whose combined reach spans veteran broadcasting, viral entertainment, and professional basketball experience:
Desmond Johnson, a seasoned broadcaster and producer at Tobacco Road Sports Radio, has built his reputation as one of the most trusted voices in North Carolina sports media. With years of leadership producing and hosting independent sports programming across the Triad, Johnson brings journalistic credibility and deep knowledge of ACC basketball culture to every episode.
Brian “B-Daht” McLaughlin is not just a host — he’s a cultural force in Tar Heel Nation. An award-winning radio personality, comedian, entertainer, and content creator, He recently added award winning podcast creator to the list at iHeart and the BlackEffectPodcastNetwork. B-Daht has earned recognition for his infectious energy and authentic connection to UNC fans. As the official “Sixth Man” for the UNC Men’s Basketball program, he’s become one of the most recognizable personalities inside the Dean Smith Center and across social media, bridging the gap between players, students, and lifelong Tar Heel supporters. His ability to blend humor, heart, and hoops insight has made him a fan favorite and a vital voice in the evolution of college sports fandom.
PJ Hairston, a former Tar Heel standout and NBA veteran, brings firsthand championship-level experience to the conversation. A McDonald’s All-American and first-round NBA Draft pick who played under legendary coach Roy Williams, Hairston’s insider perspective on player development, preparation, and the Carolina Way offers listeners access to the mindset that drives elite basketball at Chapel Hill.
More Than a Podcast — A Community Hub
Bleav in Heels Hoops isn’t just another sports show; it’s a physical space for Tar Heel Nation to gather, engage, and connect beyond the fragmented world of social media threads and live streams. The collaboration represents a union of established media brands and grassroots fan energy, offering weekly episodes filled with game recaps, recruiting updates, player analysis, exclusive interviews with Tar Heel legends, and the kind of candid conversation that makes college basketball culture so electric.
The show will release new episodes weekly throughout the 2025-26 season, giving fans consistent, engaging coverage as North Carolina chases another national championship.
Production & Partnerships
Heels Hoops is produced in partnership with an award-winning creative production company specializing in multimedia content for sports, entertainment, and digital platforms. The production collaboration ensures premium audio quality, dynamic video content, and professional storytelling that matches the caliber of Carolina basketball itself.
For more information and updates, visit www.bleav.com and www.tobaccoroadsportsradio.com.
Media Contact:Bleav Podcast Network
Email: info@bleav.com Website: www.bleav.com
Tobacco Road Sports Radio
Email: tobaccoroadsportsradio@gmail.com
Website: www.tobaccoroadsportsradio.com
Youtube.com/@TobaccoRoadSportsRadio
Heels House | B Daht Entertainment | ShuCollective
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